SUCCESS STORY
Chocolate Fish Coffee
The Sweetest Catch
How Chocolate Fish Coffee Brings Its New Zealand Roots to Life
The Challenge
Chocolate Fish Coffee wanted a way to share its unique story while creating a memorable experience for customers. Founded by New Zealand natives, the company brings a tradition of hospitality and community to Sacramento through its cafés. At the heart of their brand is the Chocolate Fish, a fish-shaped confection indigenous to New Zealand that is traditionally given out as a “thank you” for a good deed. The challenge was finding a product that could showcase the company’s story while being practical for daily use in their cafés.
The Solution
Chocolate Fish Coffee partnered with Totally Chocolate to create custom Chocolate Fish chocolates for all five of their cafés. While Chocolate Fish had worked with other chocolate companies in the past, Totally Chocolate made the process seamless. Each chocolate fish is uniform in size and shape, features the company logo in the center, and is carefully packaged, making it easy for staff to sell or give out while maintaining consistent quality.
Having the chocolates at the register creates a welcoming opportunity for staff to engage with customers and share the origin of the Chocolate Fish. They can offer them as a thank you for a kind gesture, a token of appreciation, and to enhance the overall guest experience with a thoughtful touch. The chocolates serve as a small, branded treat all while reinforcing the company’s story and hospitality culture.
The Result
The chocolates have become a key part of Chocolate Fish Coffee’s customer experience. They help spark conversations about the company’s roots, educate staff and customers alike, and create memorable moments that leave a lasting impression. The consistent quality, thoughtful branding, and ease of use have made them a reliable and effective tool for the cafés.
Sierra Roberson, General Manager, said:
"Carrying Totally Chocolate's products has contributed to better advertisement of our company and culture while creating memorable moments for our guests. Our baristas now have a fun way to share our story every day."
Chocolate Fish Coffee reports that the chocolates not only enhance the guest experience but also support the team’s ability to communicate the brand’s story and hospitality culture in an approachable and engaging way.
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